Geodemographic classification systems have
been
commonplace tools in consumer marketing
By categorising the UK's 1.4 million domestic postcodes into a range of
lifestyle types; such systems have enabled marketing professionals to identify
the location on their target audiences with far greater accuracy.
The result is more cost-effective marketing, greater ability to exploit
niche markets, better-designed products and services and improved
profitability.
However, none of these generic systems are particularly designed for use
in the UK insurance industry.
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The Benefits of RESIDATA Lifetypes...
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Unique The first geodemographic classification system produced
specifically for the UK personal lines insurance market, and
profitabilty requirements.
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Relevant All data and analysis is focused on risk
variables, such as age and type of property, to produce robust and reliable
classifications.
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Precise Each of the UK's 1.4 million residential
postcodes is categorised into one of 100 insurance lifestyle types.
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Reliable Full validated and based on top-quality data,
state-of-the-art geodemographic analysis and world-class insurance expertise.
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Easy to Use Easy data input on standard office PC's running MS
Windows 98/NT/2000/XP and output data that is in a form readily accepted by
commonly used spreadsheets.
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Unbeatable Value Licence fees are extremely competitive and
include regular updates and enhancements, full training, support and Account
Management is provided as part of ISL's customer service policy. Please also
request information on our special long-term licence fees.
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"RESIDATA Lifetypes has been optimised to provide a greater degree of
discrimination for insurance professionals compared to other more generic
geodemographic systems."
Dr. Peter Brown
Technical Director,
Urban Research and Policy Evaluation
Liverpool University
"RESIDATA Lifetypes is more than just a marketing tool - we also use it for
rating, risk assessment and underwriting."
Simon Aitchison
Personal Lines Underwriter
Beazley
RESIDATA Lifetypes
identifies 100
different lifestyle types
in the UK relevant to
personal lines
insurance. No other
geodemographic
system does this.
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